I never thought I'd say this, but here goes...I saw Richard Florida speak today in Abu Dhabi, at the Global City Forum. There, I've said it.
In case you don't know him, Florida is the professor of "business and creativity" at the Rotman School of Management, University of Toronto. He's a bit of a rockstar in urban policy circles, and is a master at delivering off-the-cuff keynotes. (He would knock the socks off most of the speakers we see at regeneration conferences back home. But I think he costs quite a few grand.)
Here are some snaps of Richard at today's conference.
Florida is best known for his 2002 book The Rise of the Creative Class - where he argues that every successful city needs a critical mass of creative types. His Creativity Ranking back then put San Francisco, Boston and Seattle in the top 10 most creative US cities. Our first ever report The Wrong Stuff, by Max Nathan, (2005) challenged Florida's creative class theory, and found that it was a poor predictor of UK cities' performance.
Who's Your City? is Florida's most recent book - see this review. In it, Florida says that "where to live" is the biggest decision we will make
in our lifetime. He looks at different demographic groups, like the
Young and Restless (18-30s) - and analyses how they choose where to live. The book includes some fantastic maps, like the Singles Map - which shows there are way more single men than single women, on the West Coast of the USA; and more single women than single men, on the East Coast.
His Global Population Map is good, too. This highlights the main point that Florida made today, that the world is "spiky" - with 40 massive mega-cities like Mumbai and Shanghai. His "spiky" analogy has echoes of the Global Cities exhibition from 2007, which included rather large spiky models of cities like Cairo and Johannesburg. This one is Mexico City, at the Tate Modern...
I've heard most of that creative and spiky stuff before. But Florida made a couple of new points today.
First, he focused on the transformative impact of the current global recession, describing it as a "time of reset". Picking up Schumpeter's creative destruction stuff from the 1940s, he says that this recession will trigger a fundamental break from the past - and usher in a completely different global economy. The creative sector will play an even bigger part in the future economy, says Florida. It's no accident, he says, that unemployment in the creative sector is just 4% right now - compared to 23% in construction and 8% nationally.
Second, he talked a lot about the need for "a more equitable, inclusive economy". That's the first time I've heard Florida venture onto that kind of ground. Up until now, his work has tended to focus on a rather exclusive elite of latte-sipping, laptop-tapping trendy types. It's interesting that he's now starting to focus on the wider picture.